This is another ad in a series for Epiphone guitars. The small headline reads “for the love of music”. We tested many sizes and shapes of guitars to achieve and pull off this simple concept in a elegant photograph. Careful selection of a hand model was also a critical component.
Speaking of the afore mentioned studio sets, this studio creation was shot for the ad agency FPO, the client is Epiphone, a division of Gibson Guitars.
Caputo Images/Texas photographer
Again, this is a studio set! Much more control in the studio. All accomplished in the camera (no photoshop). The Background is a rental. A couple thousand pounds of sand and the lighting to feel like the great outdoors. Since I started shooting, in Los Angeles (many years ago), I have always had the opportunity to create sets for clients. It’s great to pull a crew together and make realistic images that would be difficult to pull off outdoors.
This image is a studio set shot for Creative Director, David Walker at HC&B. Dave is a whole lot of fun to shoot with and brings his award winning talent to every shoot.
This week, I have Ian Pollard, a Waldorf High School student, working with me for his Senior Work Experience. He also is an accomplished track athlete. Here is a portrait I did of Ian, with his track shoes & hoodie. I was teaching him about swings & tilts with large format photography and how you can control the plane of focus to help achieve the above selective focus effect. This was shot with a Hasselblad Flexbody with a digital back attached.
Tony Caputo/Austin, Texas Commercial Advertising Photographer
This week in Austin. SXSW! Check out the Armed Forces Entertainment Booth. This image and other’s in the series are part of the booth graphics, designed by Roger Christian of Roger Christian & Co. Roger’s Design firm is truly world class. Producing award winning work is the rule and not the exception. With Roger’s art direction, we produced these wonderful images. Check ‘em out life size at SXSW this week, or on my website.
Aquaterra again. This ad includes the only image in the campaign that I originally shot for another client and is in my stock photo library. The ballet dancer at the Texas State Capitol was shot for the ad agency GSD&M for their client Ballet Austin. It worked well for this particular application, showing that the “arts” are always nearby. The adjacent shot I captured at the Umlauf Sculpture Garden in Austin.
This image was a location test for the Aquaterra jogging image. The location with the “long shot” image below was used instead.
Another in the Aquaterra series. The image on the left is shot from near the future location of the Aquaterra developement ( On top of the Austin, TX Chamber of Commerce building). The jogger image , I shot at the hike & bike trail. This shot I staged, shooting it from the water, with my crew members and Stacy Holland on the boat and the trail near our runner with walkie talkies for coordination.
Okay, here is the next piece in the series. Since Aquaterra is not built yet, locations were scouted to show what the negative edge pool and view will be like on the roof of the 20 story condo. I shot the swan at Red Bud Isle. Again, working with the talented firm of Stacy Design.
